Incase, known for its pioneering protective cases, has launched its latest product, the Edge Hardshell case, designed to safeguard MacBook laptops from scratches and bumps. This new model is available for both the 13- and 15-inch MacBook Air, as well as the 14- and 16-inch MacBook Pro, and offers a minimalist design with full functionality.
The company, a prominent name in laptop protection for over 15 years, aims to combine durability with the sleek aesthetics associated with Apple’s MacBook designs. Howie Davis, Executive Vice President of Merchandising at Incase, highlighted the brand’s commitment to innovation with this new model. “The Edge Hardshell case is designed to complement the MacBook Air and MacBook Pro’s features and performance, while maintaining their portable designs,” said Davis.
The new Edge Hardshell case offers several key improvements over the original model, which debuted as the first MacBook hardshell case over a decade ago. Crafted from Makrolon® polycarbonate, the case is both lightweight and highly impact-resistant. The use of Makrolon® not only provides robust protection but also aligns with environmental sustainability goals by reducing CO2 emissions during production.
One of the standout features of the Edge Hardshell case is its raised edge bumpers, which offer enhanced protection against accidental bumps and drops. Unlike bulkier cases, the Edge Hardshell has a low-profile silhouette, maintaining the streamlined look of MacBook Air and Pro models. The case’s design also supports intelligent airflow, helping to prevent overheating while in use.
Alongside these practical features, Incase has focused on usability. The Edge Hardshell provides full access to all ports, buttons, and indicator lights, ensuring users do not lose functionality while the case is in place. Additionally, the case includes rubberised feet, which prevent sliding and help keep the laptop secure on various surfaces. The intentional accent on the top panel adds grip, making it easier to carry and handle.
The Edge Hardshell case is now available for purchase in two colour options, Clear and Black, offering versatility for different user preferences. Priced at £49.99, the case is accessible from a range of major retailers, including Incase’s official website, Apple stores, and Best Buy.
Incase’s latest product aims to serve a wide range of MacBook users, from students to professionals, by offering a level of protection that does not compromise on aesthetics or convenience. With raised bumpers, a grip-friendly design, and eco-conscious materials, the Edge Hardshell case is expected to be a popular choice among users looking to keep their MacBook in pristine condition while maintaining its original look and feel.
The case represents Incase’s ongoing dedication to providing practical yet stylish solutions for mobile technology protection. As Davis noted, the brand’s mission is to continue evolving its product lines to meet the needs of modern consumers who value both functionality and design.
