AI startup 11x has raised $24 million in a Series A funding round, positioning the company to revolutionise modern workforce operations through its AI-powered digital workers. The funding round, led by Benchmark, also saw investments from Quiet Capital, SV Angel, Lux Capital, and HubSpot Ventures, among others.
Founded in 2022 by CEO Hasan Sukkar, 11x aims to streamline Go-to-Market (GTM) operations by developing autonomous digital workers. These digital employees handle specific tasks traditionally performed by human workers, enabling teams to focus on strategic activities rather than routine tasks. The company’s mission is not to replace software-as-a-service (SaaS) tools but to reimagine how work is done.
Guillaume Roux-Romestaing, Head of Partnerships at 11x, said, “We don’t target SaaS spend; we target hiring budgets. We’re in the business of selling work.”
Addressing the Go-to-Market Challenge
Over the past two decades, the proliferation of GTM tools has complicated operations for businesses. The introduction of specialised software, such as customer relationship management (CRM) platforms, marketing automation tools, and sales engagement software, has led to increased fragmentation and operational inefficiencies.
Keith Fearon, 11x’s Head of Growth, explained the issue: “Since Salesforce was invented in 1999, the accumulation of specialised GTM software has led to fragmented systems and bloated operational costs. Each new tool requires its own integrations and maintenance, eroding the efficiency gains these systems were supposed to offer.”
11x is tackling this challenge by simplifying how companies manage GTM processes. Instead of adding new tools, the company offers digital workers who autonomously execute specific workflows.
The 11x Solution: Digital Workers
11x’s digital workers represent a new model of workforce automation. These AI-powered systems autonomously handle tasks traditionally assigned to employees, such as sales prospecting and lead qualification, allowing companies to manage workloads more effectively.
Sarah Tavel, General Partner at Benchmark, highlighted the innovative approach: “The key is to unbundle specific tasks traditionally performed by employees and re-sell them as digital labour.”
Earlier this year, 11x launched “Alice”, an AI Sales Development Representative, to automate prospecting and customer engagement at scale. Alice has already gained traction in the market, helping companies increase growth through automated outreach. The firm also recently unveiled “Jordan”, an AI phone representative designed to handle inbound lead qualification. Jordan has attracted interest from companies seeking to improve their response times and boost sales conversions.
Expanding Global Operations
The newly raised funds will be used to accelerate product development, expand 11x’s team, and enhance its global presence. The company recently moved its headquarters to the US, focusing on tapping into the North American market.
Prabhav Jain, the former Head of Financial Services Engineering at Brex, recently joined 11x as Chief Technology Officer (CTO), further strengthening its leadership team.
CEO Hasan Sukkar envisions a future where AI-powered digital workers become a standard part of business operations. “In two years, we believe that digital workers will be a regular part of how companies around the world operate,” Sukkar said.
With this significant Series A funding, 11x is poised to reshape how businesses manage their workflows, offering new possibilities for efficiency and scalability in the modern workplace. For more information, visit 11x.ai.
