Beijing’s 798 Art Center became the epicentre of modular synthesizer music as the On Site Music Project captivated crowds from 8 to 10 November 2024. The three-day festival, touted as Asia’s largest event of its kind, blended electronic music with contemporary art, creating a unique cultural experience for attendees.
Spanning over 2,000 square metres, the On Site Music Project, a new initiative by the 798·751 community, presented a dynamic celebration of cross-genre music and live performance. The venue was divided into eight zones, offering an immersive environment where art, music, and audience participation converged.
Global Talent and Immersive Art
The festival showcased over 100 electronic musicians from 13 countries and regions, delivering nearly 100 live performances. Collaborations with leading music labels, including DAWless Teahouse, Metasonar, and Pantheon, ensured an exhilarating experience for audiences.
To enhance the sensory appeal, the event featured installations by two visionary artists. Yang Song created metal sculptures exploring the themes of speed, light, and space, while chenshizen’s plant-based installations reflected the relationship between humanity and nature. Together, these works transformed the festival into a multi-sensory exploration of sound and space.
A Platform for Innovation
The On Site Music Project is part of Beijing’s International Art Season, highlighting the city’s burgeoning reputation as a cultural hub. Miranda Yan, Deputy General Manager of Beijing 798 Culture Technology Co., Ltd., emphasised the festival’s role in fostering creativity.
“Beijing is a city of vibrant creativity,” said Yan. “Whether through exhibitions, music, theatre, or dance, we aim to inspire people to cross boundaries and explore new creative frontiers.”
This festival forms part of the broader 798·751 community initiatives, which focus on promoting cultural exchange and positioning Beijing as a global cultural centre.
A Bright Future for Beijing’s Cultural Scene
The On Site Music Project not only entertained but also showcased the potential of Beijing’s cultural and technological innovation. By combining cutting-edge electronic music with immersive art installations, the festival set a new benchmark for creative expression.
As Beijing continues to host diverse cultural events, such initiatives are expected to further cement the city’s status as a global hub for art, music, and international collaboration.
