Calvados Boulard, one of the world’s most prestigious Calvados producers, has marked its 200th anniversary with the unveiling of a striking new packaging design. The redesign reimagines its heritage while paying tribute to its storied history and setting a vision for the future.
The refreshed packaging reflects the brand’s unique blend of authenticity and modernity, introducing a sophisticated visual identity that matches the premium quality of its renowned apple brandy. The bold new look combines timeless elegance with contemporary flair, creating an impactful presence on shelves and in the hands of connoisseurs.
A Tribute to History with a Modern Twist
The new design incorporates elements that honour Calvados Boulard’s rich legacy. Signature features include the prominent gold and white square emblem, which has been synonymous with the brand since the 1970s. The matt black neck of the bottle is inspired by the iconic frosted bottles of the past, creating a dramatic contrast with the liquid’s golden hue.
Further enhancing the design, a refined colour palette highlights the individuality of each expression in the Boulard range, from the fresh, fruity notes of its younger Calvados to the complex, rich flavours of its older vintages.
“The new packaging style reinvents the codes of elegance and tradition with a powerful visual impact,” the company stated, emphasising the meticulous attention paid to every detail.
A Milestone for the Future
Serge Der Sahaguian, CEO of Spirit France Diffusion, the company behind Calvados Boulard, expressed his enthusiasm for the redesign.
“We are proud to introduce this captivating new packaging to mark the brand’s 200th anniversary,” he said. “This thoughtful redesign is a testament to our commitment to seeing Boulard Calvados thrive for another 200 years.”
The updated packaging reflects Boulard’s determination to balance tradition with innovation, reinforcing its position as a leader in the world of fine Calvados. As the brand moves into its third century, the bold redesign signals its intent to remain at the forefront of the spirits industry.
The new look is already earning praise from industry insiders, who applaud its seamless combination of historical references and contemporary design. With this innovative step, Boulard Calvados continues to set the benchmark for quality and style in premium apple brandy.
