Damm, the iconic Spanish beer company based in Barcelona, has announced the appointment of Luke White as the new Managing Director of Damm UK. This significant addition to the leadership team aims to enhance the company’s long-term presence in the competitive UK market and lay the groundwork for sustainable growth.
Luke White brings a wealth of experience to his new role, having spent a successful decade at Budweiser Brewing Group, the UK arm of AB InBev. During his time there, he held various operational and strategic positions, excelling in leading high-performing teams and managing complex projects. His extensive track record positions him as a transformative leader, well-equipped to guide Damm UK through its next chapter of expansion and innovation.
Juan Gonzalez, Damm’s International Business Director, expressed confidence in Luke’s ability to drive the company forward. “Damm is confident that Luke’s leadership and deep knowledge of the UK beer industry will bring significant value to our operations and support our strategic objectives and vision in the UK,” he said. Gonzalez highlighted the importance of Luke’s expertise in fostering a robust business culture, which will be crucial in defining Damm’s future identity and market presence in the UK.
Luke White shared his enthusiasm about joining Damm at a pivotal time for the company. “I am honoured to join Damm as we prepare to transform the business,” he stated. He emphasised the importance of collaboration with the team to build on Damm’s rich heritage while innovating and engaging with customers. “Together, we will define the future of Damm in the UK, ensuring that consumers receive the best experience with our brands,” White added.
Damm has been brewing since 1876, founded by Alsatian brewing master August Kuentzmann Damm. The company is primarily involved in the production, bottling, and distribution of beer, along with other beverages, including water, soft drinks, and milk. Today, Damm operates 17 production plants in the Iberian Peninsula, with one located in Bedford, UK. The company is present in over 130 countries and boasts an impressive production capacity, packaging more than 21 million hectolitres of beverages annually.
In 2023, Damm reported a turnover of €2.061 billion and employed a total workforce of 5,765 people at the end of the year. The company is well-known for its flagship brand, Estrella Damm, and offers a diverse portfolio that includes Free Damm, Damm Lemon, Victoria Malaga, Rosa Blanca, and Complot.
With Luke White at the helm, Damm is poised to strengthen its brand presence in the UK market, focusing on innovation and customer engagement as the company embarks on this exciting new chapter. As Damm continues to adapt and thrive in the evolving beer landscape, White’s leadership will be key to driving the company’s vision forward.
