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    Home » LA Fashion Week Brings Innovation and Style to Hollywood
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    LA Fashion Week Brings Innovation and Style to Hollywood

    Brittany BathgateBy Brittany BathgateDecember 2, 2024No Comments
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    From November 12th to 15th, Hollywood hosted the third season of LA Fashion Week (LAFW), once again solidifying its place as a vibrant hub for creativity, innovation, and high fashion. This year’s event, powered by N4XT Experiences, offered a rich lineup of activations, presentations, and discussions, creating a unique atmosphere that celebrated both emerging talent and established designers.

    Collaborating with leading partners such as W Hollywood, Stella Jets, Snapchat, Nike, Gaia, and Citi, LAFW transformed the city into a global epicentre of fashion and culture. The event was not only an exciting showcase of runway collections but also an immersive experience, combining the best of fashion, design, technology, and sustainability.

    The third season saw a diverse mix of designers take the stage, including fashion icons Ed Hardy, Sergio Hudson, Theophilio, BruceGlen, and Private Policy, alongside rising stars like R!O, The Blonds, and Tribute Brand. As well as the runway shows, attendees were treated to a range of exclusive pop-up activations and engaging panel discussions led by industry leaders in fashion, sustainability, social media, and design.

    Adding further excitement to the occasion were art installations from Head of State, Otis College of Art and Design, and Julien’s Auctions. The latter exhibited iconic collections from legendary Hollywood figures such as Bob Mackie and Olivia Newton-John, creating a visual feast for fashion fans.

    The Creator’s Lounge and Marketplace also offered an exclusive, shoppable space where creators and fashion enthusiasts could explore the latest trends from leading brands. Featured labels included 424, BruceGlen, Fenty Beauty, Theophilio, MAC Cosmetics, Maisie Wilen, and Sami Miro Vintage.

    One of the key highlights of the event was Snapchat’s immersive augmented reality (AR) experience. The social media platform introduced a bespoke LAFW Lens and a series of interactive filters to celebrate participating designers. Theophilio’s AR Lens allowed users to activate a virtual spray-paint can to create bold, graffiti-inspired designs, while Sergio Hudson’s Lens featured red roses, symbolising the elegance of the designer’s work, and offered a unique bowtie try-on feature.

    In addition to fashion and technology, LAFW also benefited from the invaluable support of media partners like the Los Angeles Times and Highsnobiety, as well as industry collaborators including NY Makeup Academy and Academy of Hair Dressing. Entertainment partners Rasa and Cirque du Soleil also helped elevate the overall experience, ensuring that LAFW’s third season remained an unforgettable celebration of style and creativity.

    LA Fashion Week continues to be a leading platform for showcasing both established designers and new talent. As the event wrapped up, it was clear that the fusion of high fashion, technology, and culture continues to make LAFW a key fixture in the global fashion calendar. Explore the featured events and imagery below. For more information, visit www.lafw.net

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