The Reuben Brothers, a powerhouse in private equity and real estate investment, continue to strengthen their global footprint with a series of high-profile acquisitions. While their portfolio already boasts significant holdings in hospitality, energy, shipping, and mining, the firm has set its sights on New York’s luxury hospitality sector, with Jamie Reuben leading the charge.
A key figure in the family-run firm, Jamie Reuben, son of self-made billionaire investor David Reuben, has been at the forefront of Reuben Brothers’ U.S. expansion. Having worked within the company for over a decade, the 37-year-old investor has made waves in the New York real estate scene, securing a series of acquisitions aimed at reshaping the city’s luxury hospitality landscape.
Since 2020, Reuben Brothers have disclosed seven major New York City real estate investments, including a 39,000-square-foot building at 16 East 16th Street in the Flatiron District. This property is set to become home to the American branch of The Twenty Two, a luxury hotel-restaurant-and-members-club hybrid originally launched in London’s Mayfair in 2022. The New York location, scheduled to open in early 2025, is being developed in collaboration with hotelier Navid Mirtorabi and real estate specialist Michael Chetrit.
Jamie Reuben’s approach to New York’s evolving hospitality market has been strategic, acquiring key properties at competitive prices. In 2020, he secured The Surrey, an iconic Upper East Side hotel, in a $150 million deal—a 30% discount from its initial asking price. Over the past few years, The Surrey has undergone a meticulous renovation, reopening in October 2024 as a premier luxury destination.
Yet, Reuben Brothers’ ambitions don’t stop there. The firm is also preparing to launch Maxime’s, a private members’ club located at Madison Avenue and 69th Street, further cementing its influence over New York’s high-end hospitality scene.
Beyond hospitality, Reuben Brothers have strengthened their position in New York’s retail sector, acquiring prime locations in Manhattan’s most prestigious shopping districts:
- 609 Fifth Avenue – home to Puma’s flagship store
- 510 Fifth Avenue – occupied by North Face’s flagship store
These investments align with Jamie Reuben’s long-term vision of establishing Reuben Brothers as a dominant force in luxury real estate, often drawing comparisons to “the LVMH of real estate.”
With an ever-expanding portfolio of hospitality, retail, and private social spaces, Jamie Reuben is reshaping New York’s luxury real estate landscape.
From securing landmark hotels to developing exclusive members’ clubs, Reuben Brothers continue to push the boundaries of Manhattan’s high-end hospitality scene, proving that their real estate empire is just getting started.
