U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has marked the successful conclusion of the European high-goal polo season after sponsoring a series of prestigious tournaments across the continent. The brand’s involvement spanned some of the summer’s premier events, including Spain’s Sotogrande Gold Cup, Germany’s Berlin Maifeld Polo Cup, and the French Open, all of which showcased polo at the highest level.
J. Michael Prince, President and CEO of USPA Global, the company responsible for managing the U.S. Polo Assn. brand, expressed the significance of the brand’s participation in these renowned tournaments. “We are thrilled to have U.S. Polo Assn. be part of such prestigious global events that not only promote the sport of polo but also connect with players, fans, and consumers in the European marketplace. Our involvement in these international polo tournaments underscores our authentic connection to the sport and reflects our brand’s commitment to global competition and community,” he said.
For the first time, U.S. Polo Assn. served as the Official Apparel Sponsor of Spain’s most prominent polo event, the Sotogrande Gold Cup. The tournament, which ran from July 22 to August 31 at the Ayala Polo Club, attracted sold-out crowds who witnessed some of the world’s top polo players and ponies in action. As part of their sponsorship, the brand provided outfitting for event staff, offered cap giveaways to attendees, and presented prizes for both winners and runners-up.
U.S. Polo Assn. also played a key role in supporting the Berlin Maifeld Polo Cup, Germany’s high-goal championship, which took place from August 23 to September 1 at the Prussian Polo & Country Club in Berlin. As the Official Apparel Sponsor, the brand supplied competing teams with custom performance jerseys, caps, and hoodies, in addition to providing umpire outfitting. Spectators enjoyed cap giveaways during the traditional halftime divot stomp, reinforcing the brand’s presence among polo enthusiasts.
The European season concluded with the French Open, held at the Polo Club du Domaine de Chantilly from September 4 to September 22. This prestigious event, known for its picturesque setting, provided a fitting finale to the season, with high-level polo on display from both men and women competitors. U.S. Polo Assn. served as the Official Apparel and Jersey Sponsor, outfitting players with custom jerseys featuring the brand’s distinctive double-horsemen logo.
Lorenzo Nencini, CEO of Incom, S.p.A., U.S. Polo Assn.’s strategic apparel partner for Western Europe, highlighted the importance of the brand’s involvement in these high-profile tournaments. “Engaging consumers through authentic experiences like sponsoring these prestigious polo tournaments allows us to celebrate the sport while showcasing the genuine spirit of U.S. Polo Assn. across Western Europe. Connecting with consumers in this way has been pivotal in expanding our brand presence and resonating with the European market.”
The successful sponsorships reinforce U.S. Polo Assn.’s deep ties to the sport, helping to build its global identity while increasing engagement with consumers across Europe. The brand’s commitment to polo and international competition remains central to its mission, offering more visibility and support for the sport worldwide. For more information, visit uspoloassnglobal.com and uspashop.com
