Fashion brand URBAN REVIVO (UR) is setting the stage for an ambitious global expansion as it looks to build on its success in Southeast Asia. After a successful 2024 that saw the brand open nine new stores across the region, URBAN REVIVO is now targeting major international fashion capitals for further growth in 2025.
In 2024, URBAN REVIVO made significant strides in Southeast Asia, launching stores in key markets such as Singapore, Malaysia, Thailand, Vietnam, and the Philippines. This expansion has brought the total number of stores in the region to nearly 20, further cementing the brand’s presence in these rapidly growing fashion markets. By strategically tailoring each store to reflect the culture and character of its location, URBAN REVIVO has transformed its outlets into “urban art centres”, enhancing the customer shopping experience while solidifying its brand identity.
Richard Tang, CEO of URBAN REVIVO’s International Business, expressed his enthusiasm about the company’s progress: “Our expansion into international markets during 2024 has been a monumental achievement. The continuous opening of new stores demonstrates not only our rapid growth but also the strong confidence that consumers and markets have in URBAN REVIVO. Several of our Southeast Asian stores have become profitable immediately after opening, exceeding our expectations.”
Looking forward, URBAN REVIVO has set its sights on expanding into some of the world’s most iconic fashion cities in 2025, including London, New York, Tokyo, and Hong Kong. This marks a major step in the brand’s journey to becoming a global player in the fashion industry. As part of its growth strategy, URBAN REVIVO will continue to invest in Southeast Asia, expanding its reach through both direct operations and franchising models.
The company is also focused on enhancing its omnichannel retail experience, which integrates both physical and online shopping platforms. With an increasing reliance on social media and live-commerce platforms, URBAN REVIVO aims to deepen its relationship with global customers and create a more seamless shopping experience. This digital-first approach is expected to play a key role in the brand’s future success, as it continues to innovate and engage with a growing international audience.
URBAN REVIVO’s global expansion reflects its ambition to not only expand its footprint but to also establish itself as a leader in the global fashion market. By carefully selecting new locations and refining its omnichannel strategy, the brand hopes to deliver an experience that resonates with fashion-conscious consumers worldwide.
As the brand looks ahead to 2025, it remains committed to its vision of becoming a globally recognized name in fashion, with a focus on staying true to its roots while embracing the latest retail and digital trends. With plans to enter some of the world’s top fashion capitals, URBAN REVIVO is poised to make a significant impact in the international market in the coming years.
