Exhibition games are a fantastic way to engage crowds, showcase your brand, and add a lively, interactive element to events—from trade shows to corporate gatherings and community fairs. With the right selection of games, you can easily captivate attendees and create lasting impressions. Here’s your updated list of the best kinds of exhibition games you can utilise in 2025 to stand out and succeed.
1. Digital Spin-the-Wheel and Prize Draws
Digital prize wheels have become a favourite at exhibitions and trade shows. These touchscreen-based games attract attendees with the promise of instant rewards. Whether it’s a discount voucher, a branded item, or an entry into a larger giveaway, the spin-the-wheel format delivers both suspense and engagement. Plus, they’re easy to brand with your company’s colours and logo, as branded games experts like Expoplay.co.uk explain.
2. Branded Arcade Classics
Everyone loves a good throwback, and nothing draws a crowd quite like a set of branded arcade machines. Pac-Man, air hockey, basketball hoops, or even claw machines can be tailored with your company logo and colours. These games not only offer fun but also give guests a chance to unwind while staying within your branded experience. They also make for great photo ops.
3. Interactive Quiz Challenges
Whether you’re trying to educate people on your product or just want to break the ice, digital quiz games are a smart choice. Touchscreen quiz booths or even mobile-friendly web-based challenges can test attendees’ knowledge about your brand, industry trends, or even general trivia. Add a leaderboard and small prizes to spark some friendly competition.
4. VR and AR Experiences
Incorporating virtual reality (VR) or augmented reality (AR) into your exhibition booth is a guaranteed showstopper. These high-tech games immerse participants in a unique environment, from virtual product demonstrations to exciting mini-games related to your brand. For example, if you’re launching a new vehicle, a VR driving experience can let attendees test it in a simulated environment.
5. Reaction Time and Strength Testers
Fast-paced, physical games like reaction light walls or high striker strength testers are always a hit. These are perfect for bringing energy and movement to your booth. Participants enjoy the challenge and get to show off their skills, while the spectacle naturally draws onlookers in. These games can also be branded and designed to include scoreboards, adding to their appeal.
6. Giant and Lawn Games
If you have the space, giant Jenga, Connect Four, and ring tosses bring a nostalgic charm to any event. These games are especially effective at outdoor exhibitions, festivals, or community fairs. They’re simple, easy to set up, and naturally encourage interaction among guests. You can even work with a games and events provider to fully customise these with your messaging.
7. Multiplayer eSports Setups
With the rise of competitive gaming, multiplayer eSports-style booths can also generate serious foot traffic. For instance, attendees can go head-to-head in popular games such as Rocket League or FIFA, either casually or in mini-tournaments. Not only do these setups energize the environment, but they also offer opportunities for branded leaderboards, giveaways, and live commentary, turning your booth into an entertainment hub.
8. Photo Booth Games with a Twist
Did you know that photo booths have evolved into engaging game stations that offer more than just pictures? Think add-ons like green screen effects, instant digital sharing, and branded overlays that let attendees create fun, personalised content. Some setups even integrate simple games or challenges—like striking a pose that matches an on-screen prompt—for a prize. This gamified social media content can increase your event’s online reach tenfold.
9. RFID Scavenger Hunts
For larger venues, RFID-enabled scavenger hunts are an innovative way to keep guests engaged. Visitors receive badges or wristbands that track their progress as they scan checkpoints or interact with kiosks. These hunts can include trivia, mini challenges, and product demos—while collecting data on user engagement. It’s fun, immersive, and highly measurable, making it perfect for data-driven marketing strategies.
Partnering with an Events and Games Provider
The key to pulling off these games successfully lies in working with an experienced games and events provider or planner. These professionals can customise the game setups, handle the logistics, and ensure everything runs smoothly. Whether you’re hosting a trade show or community event, they’ll help you choose the right mix of games that match your objectives and audience.
Exhibition games aren’t just filler—they’re strategic tools that can boost engagement, improve brand visibility, and create memorable experiences. Whether you opt for classic arcade fun, high-tech VR thrills, or interactive quizzes, choosing the right mix can take your next event to the next level.
