Britons make up 17% of property purchases in Dubai, and the Quality of Life Strategy 2033 is expected to elevate the city’s attraction to UK-based families, entrepreneurs, and expats.
The programme outlines over 200 projects aimed at transforming Dubai into a more liveable, human-centric environment. It weaves together transport improvements, new social amenities, and environmental action to enhance living standards and broaden its international business role.
The Times has confirmed that British nationals already account for 17% of purchases, making them a dominant overseas group. The new strategy is anticipated to reinforce Dubai’s appeal, giving UK investors further confidence in its long-term trajectory.
Parks, cycling, beaches in the 20 minute city
Projects within the Quality of Life Strategy include a 115-kilometre cycling path, the creation of 200 new parks, and expanded leisure options designed around the “20-Minute City” model, where residents can access schools, healthcare, and community services within a short distance. Among its family-oriented services, Dubai offers internationally recognized schools following both the British National Curriculum and the IB programme, long valued by expatriate communities.
From a business perspective, Dubai continues to emphasise speed and transparency in company formation. Incorporation can take as little as 7–10 days, supported by streamlined licensing and banking procedures. Investors benefit from a digitised public infrastructure, multi-currency banking with international institutions such as Barclays and HSBC, and integration with platforms including Stripe, PayPal, and powerful local and international banks.
Adapting to changing living needs to draw investment
One of Ortac Global’s most distinctive advantages is the complete absence of personal income tax. Whether from salaries or partnership income, individuals do not pay tax on their earnings. For companies, there is a full corporate tax exemption if the annual turnover remains below USD 800,000. Above this threshold, only profits up to USD 100,000 are exempt, with a 9% corporate tax applied thereafter. Ortac Global enables investors to make the most of this advantageous structure, reducing tax burdens to a minimum while ensuring full international compliance.
Murat Ortac, Founder of Ortac Global, said: “Dubai’s 2033 vision offers both businesses and families the conditions to thrive. Investors look not only at tax policies but also at the quality of life available to their employees and families. By combining these factors, Dubai creates a sustainable environment for long-term investment.
At Ortac Global, our role is to guide UK companies through the practicalities of company formation, licensing, and financial management, ensuring they can take advantage of these opportunities with confidence.”
Ortac Global provides end-to-end consultancy for UK companies establishing operations in Dubai, including license selection, bank account setup, investor visa applications, and financial reporting. With over 28 years of international experience, the firm supports entrepreneurs and businesses in aligning their operations with Dubai’s evolving business and lifestyle landscape.
