The cover of 10 Magazine‘s Issue 77 high jewellery supplement opens with Renee Does in an Etreintes necklace in white gold with emerald and diamonds by Hermès High Jewellery, and it is, frankly, the kind of image that makes you remember why this particular beat still matters. Shot by Antoine and Charlie, styled by Creative Director Sophia Neophitou, and landing on newsstands 18 September, the issue carries the title FUTURE, LEGACY, HERITAGE and is devoted entirely to watches and jewellery.
The 10 Magazine Issue 77 High Jewellery Cover and Cast
Renee Does shares the editorial pages with Isadora Ribeiro, represented by Titanium Models, and Ajak Dhieu, represented by Established Models. Renee herself is at Makers. Between the three of them, they wear pieces from Cartier, Boucheron, Dior, Messika, Louis Vuitton, Fred, Piaget and Hermès, which is to say the supplement reads less like a commercial survey and more like a considered argument for what high jewellery can actually do to a photograph when the casting and the creative direction are aligned.
The production credits are substantial. Hair was handled by Mijo Majhen at Interlude Project, using Oribe Hair Care; make-up by Ruby Mazuel at Call My Agent; manicure by Sylvie Vacca at Call My Agent, using Manucurist. The digital operator was Salvatore Palena at Officinaotto, with photographers’ assistants Jules Martin and Ugo Reyre. Fashion assistance came from Georgia Edwards, hair assistance from Khaoula Driouech, make-up assistance from Hyris Mainini. Production was managed by Adam Wells at Birdhouse and Zac Apostolou, with post-production by Sparkpost Studio and casting by Leila Azizi at Suūn Consultancy. It is the kind of credit list that signals a shoot built rather than assembled quickly.
Why Piaget Earns Its Place in a 10 Magazine Issue 77 High Jewellery Edit
Among the houses featured, Piaget carries particular historical weight in any conversation about colour and craft. The Swiss watchmaker, founded in 1874, made a decisive move in 1963 when it began dressing its watch dials in vibrant coloured stones and minerals: turquoise, tiger’s eye, hawk’s eye, coral, lapis lazuli, jade. It was, at that moment, something closer to fashion thinking applied to horological objects, and it set a precedent that still shapes how the house works today. Seeing Piaget appear across two images in this supplement is less a surprise than a confirmation of where the house sits in the longer arc of jewellery history.
Cartier also appears across two images, alongside single appearances from Messika (twice overall, split across the spread), Boucheron (three images), Louis Vuitton (twice), Dior, Fred and Hermès. The spread in total, then, is not a mood board of similar aesthetics but a deliberate survey of what different houses mean by the word luxe in 2024, from Boucheron’s architectural precision to the warmer, more idiosyncratic colour language of Messika.
Sophia Neophitou’s styling is, as ever, the connective tissue. Across her career she has returned repeatedly to the idea that jewellery is not an accessory applied to a look but the argument around which a look is built. In that sense, FUTURE, LEGACY, HERITAGE is an apt title: these pieces exist in time differently from a dress or a coat. They are inherited, litigated over, insured at contemporary values against what was paid for them decades earlier. The supplement, to its credit, seems aware of this.
Issue 77 of 10 Magazine, with the watches and jewellery supplement included in every copy, goes on sale 18 September. Pre-orders are available directly through the magazine.
