The CementEra collection by VitrA Tiles, a key brand within the Eczacıbaşı Tiles Group, has received a 2025 Red Dot Design Award in the ‘Product Design’ category. The range was acknowledged for its elegance, design adaptability, and alignment with current architectural trends. The Red Dot Awards are a global celebration of design innovation.
Urban texture meets timeless design
CementEra distils the essence of concrete into a series of sleek, modern tiles that bring both structure and serenity to interior spaces. The palette spans four contemporary tones: light greige, dark greige, light grey, and dark grey.
Two harmonised decor options are included, adding dynamism to the collection. With formats ranging from 60×60 to 120×280 cm, the series accommodates a variety of layouts. The decorative 120×120 cm tile features organic patterns, enriched with a glossy layer through expert printing techniques.
An award judged by top-tier international designers
Since its foundation in 1955, the Red Dot Design Award has set the standard for product design excellence. The 2025 panel, made up of 43 independent experts from 21 countries, reviewed products from over 60 nations. CementEra was selected for its creative achievement and execution.
