IMA ART, a luxury fertility concierge, has been spotlighted in a recent feature by The Sunday Times Magazine. The article, titled “Want a Girl with Blue Eyes? Inside California’s VIP IVF Industry”, was published on 15th September 2024, and offers an in-depth look into the premium fertility services provided by IMA ART’s co-founders, Michelle Tang and Ron Sonnenberg.
Catering exclusively to ultra-high-net-worth individuals, IMA ART is renowned for its bespoke approach to fertility and surrogacy. It is the only fertility service that brands itself as a “Fertility Maison”, focusing on a boutique, high-end service. Limiting their annual clientele, they deliver a highly personalised experience, with every detail of the process tailored to meet the specific needs of each client. From selecting top Reproductive Endocrinologists and private nurses to arranging luxury transportation and accommodation, IMA ART ensures that every part of their clients’ experience in Los Angeles is curated to perfection.
In the interview, Tang and Sonnenberg discussed their stringent screening process for surrogates, emphasising the importance of ensuring both the physical health and living conditions of each surrogate. Ron Sonnenberg explained, “We assess everything, from cleanliness to the neighbourhood.” IMA ART’s approach goes beyond matching clients with surrogates; it also focuses on diet, lifestyle, and home care, ensuring optimal conditions for both surrogate and baby.
This ultra-exclusive concierge service ranges in cost from $30,000 to over $85,000. It provides a wide array of services, from private medical consultations to organising appointments with Beverly Hills’ top fertility clinics. Discretion is a key factor in their operations, with IMA ART managing every detail with precision to ensure the privacy and comfort of their clients.
Michelle Tang elaborated on the exceptional level of care and attention provided: “Our clients expect nothing less than the highest standards, and that’s exactly what we deliver, from the beginning of the journey to the birth of their child.” Tang and Sonnenberg revealed that the firm even offers additional services such as housekeepers for surrogates and, in some cases, random alcohol testing at the client’s request.
One unique aspect of IMA ART’s service is their ability to coordinate “twin” births, achieved by orchestrating two simultaneous surrogate pregnancies. This further highlights the lengths to which the concierge goes to meet their clients’ demands.
With this feature in The Sunday Times, IMA ART is set to redefine how the luxury fertility sector operates, offering unparalleled levels of exclusivity, privacy, and care. The article by Megan Agnew captures the essence of IMA ART’s groundbreaking service, showcasing how the company has revolutionised the fertility landscape for the ultra-wealthy.
